Standards

Our editorial rules

  • Nothing published that we would not say to a client who disagreed
  • No invented statistics, no borrowed case studies, no percentages we cannot evidence
  • Trade-offs presented as trade-offs, including where the answer is not to build the thing
  • Written for someone who will act on it, not for a search engine
  • Updated when we change our minds, with the date shown

If a piece here is wrong, tell us. We would rather correct it than leave it ranking.

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